More than a dozen student organizations — among them the AIDS Awareness Committee of the Student Welfare Committee, the Undergraduate Student Association Council, and Dance Marathon — rally hundreds of UCLA undergraduates to help the AIDS Institute inaugurate “Knowledge Is Power.”

“KNOWLEDGE IS POWER”
HIV TESTING INITIATIVE

KNOWLEDGE IS POWER is a national campaign, launched by the UCLA AIDS Institute on World AIDS Day 2004, to destigmatize HIV testing and encourage all sexually-active adults to get tested. The CDC estimates that 300,000 Americans are HIV-positive and don’t know it. Identifying these individuals and getting them into treatment will help control the spread of the virus in their bodies... and control the spread of the virus in our country.

A red rubber wristband, embossed with the words "I Know," is the visible manifestation of this campaign. The wristband announces that the wearer knows how HIV is transmitted and recognizes that voluntary, widespread, routine testing is the key to containing the AIDS epidemic.